Phorest Partners Network is a collaborative marketing solution powered by Phorest Salon Software, offering a range of services designed to help both salon/clinic/spa owners and brands increase revenue, experience growth, and partner together more closely. 

With a deep understanding of the professional hair and beauty industry, as well as on-the-ground work with salon owners and their clients, we mediate a unique communication process for both parties that offers better results than traditional marketing or partnership efforts.

On Behalf Marketing (OBM) is a solution powered by Phorest Partners Network. OBM involves Phorest collaborating with brands and partners to create and distribute marketing materials to salon clients, on the salons’ behalf. OBM provides exclusive, branded email marketing content to salons and increased B2C exposure to brands. OBM is all about collaborative growth-boosting bookings, product sales, and revenue for both salons and brands

On Behalf Marketing (OBM) operates through partnerships with select industry brands. Phorest collaborates with these brands to create exclusive marketing material, which we then share for free with Phorest salons that stock these brands. By sharing this content, Phorest aims to help salons increase bookings and revenue, while simultaneously driving visibility, growth, and strengthened relationships with our partner brands.

As a recipient of On Behalf Marketing (OBM) material, your business enjoys several benefits:

• You get exclusive access to branded, professional marketing material
• This material is uploaded, scheduled, funded, and sent out in your Phorest system by us, meaning you don’t have to spend any time creating or sending the campaign yourself, and it doesn’t cost you anything. All you have to do is opt in to receive it! 
• These marketing materials often include exclusive offers or promotions, which drive increased bookings, product sales, and revenue for your salon
• You strengthen your relationships with Phorest and our partner brands, leading to future collaborations and ongoing marketing support to grow your business.

Overall, OBM for salons provides a cost-free way to enhance your marketing and grow your business.

As a brand partnering with Phorest Partners Network’s OBM solution, your brand enjoys several benefits:

• Access to Phorest’s expert marketing team to collaborate on creating exclusive marketing campaigns for shared clients.
• Marketing access to Phorest’s pool of engaged, industry-leading premium salons, spas, and clinics. 
• Visible insights & data that you won’t get elsewhere in the industry, helping you understand the B2C client in more depth.
• Increased brand visibility among salon clients, alongside increased revenue, increased service bookings, increased product purchases, and strengthened relationships with Phorest and our salons. 

OBM for brands helps your brand sell itself more effectively, ensuring every marketing dollar/euro works harder for you.

We’re quite selective about the brands we work with at Phorest. We only partner with industry brands whose core values align with our own, and who can provide something beneficial to our salons. The salons we provide OBM to are considered valued customers of these brands and Phorest. They are often premium, influential salons, clinics, and spas with an interest in marketing and innovative ways of boosting growth.

Phorest sends OBM campaigns on behalf of salon, once we have gained permission through opt-in. When presenting results to brands, we use anonymous, aggregated data. At no point does any brand or salon have access to any of your personal or business information, client information, or Phorest system information

No. Phorest never shares your personal, system, or client information with any third party. 

Here at Phorest, our goal is to help our salons, clinics, and spas grow their businesses, and On Behalf Marketing (OBM) helps us do that. By collaborating with some of the professional hair and beauty industry’s largest brands, we can enhance our marketing efforts, expand brand visibility, and give our clients access to professional marketing material designed just for them.

OBM is a free solution for Phorest salons. If you’re a brand that wants more information on pricing, you can contact the Phorest Partners Network team on obmmarketing@phorest.com.