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Salon Cora uses Phorest’s On Behalf Marketing as a low-effort, high-reward marketing solution for their multi-location premium hair & beauty salon.
Salon Cora Uses OBM To Increase
Bookings, Boost Client Loyalty
& Sell More Retail
Salon Cora, a premium family-run salon in Crystal Lake, Illinois, has thrived for over a decade. The salon prioritizes learning, innovation, and a strong in-house culture. This commitment to excellence consistently earns them top reviews. They chose Phorest’s OBM to supercharge their marketing efforts.
I don’t have to do as much work to get professional marketing to my clients—it’s done for me, and it actually brings in bookings.
Denise, Owner, Salon Cora
Why Salon Cora Chose OBM
When Denise first heard about OBM, the main attraction was clear: high-quality marketing with minimal effort. “Anything that saves me time is worth it,” she notes. As well as this, Denise further explained that the high-quality design of the email campaigns drew her in; “it doesn’t feel humdrum… it’s attractive to clients to see marketing from us associated with big brands like [insert brand name]… they [clients] want to know more, but I don’t have to do the work to give that to them”.
Integrating OBM With Existing Marketing Efforts
When asked about her experience setting up OBM, Denise laughs; “It was so easy that I actually don’t remember it! It was effortless.” After Denise previewed & approved the campaigns being supplied, Phorest uploaded and sent them to clients on her behalf- and the results were instant. “Clients were calling and using the verbiage included in the email,” she notes. When clients are talking about, and referencing, the marketing material directly- you know you’re onto a winner.
The Results of OBM
Salon Cora ran 3 Phorest OBM emails, which promoted hair glossing services. These campaigns were sent to their clients over 3 months. The benefits extended across all areas of the business. As well as saving Denise and the team time and effort, meaning they didn’t have to create their own marketing material, OBM delivered measurable growth, helping her fill appointment slots, boost revenue, and increase client retention.
Appointment Booking Impact
Since launching OBM, Salon Cora has seen a direct boost in service bookings, with more clients engaging with targeted campaigns. Denise noticed that clients were calling the salon specifically referencing OBM’s emails and booking services they hadn’t considered before. “We had clients coming in asking about our [brand name] glossing services because they saw them in the emails,”
Client Loyalty Impact
Beyond increasing appointments, OBM has helped educate Salon Cora’s clients on the services they didn’t know they needed, leading to stronger retention rates and more frequent visits. “Two of my regulars, who only ever got haircuts, now come in earlier just for a gloss,” Denise explains. “They had no idea they could do a clear gloss without changing their natural color and now it’s part of their routine.” By providing expert-driven content in a visually engaging way, OBM has positioned Salon Cora as a trusted authority in the eyes of its clients, while also boosting the salon’s bottom line.
Retail Impact
Salon Cora’s OBM campaigns extended beyond services, influencing product sales also. As clients became more aware of the products featured in the emails, they began asking about them in the salon, giving the team the perfect opportunity to upsell. “People would come in and say, ‘I saw this in your email. Do you sell it?” Denise recalls. “That demand led us to expand our retail selection because we knew clients were interested.” The seamless integration of product education and professional branding helped drive additional revenue with minimal effort.
Staff Impact
For Denise and her team, OBM didn’t just improve client engagement; it also supported internal operations. “I’d overhear stylists talking to clients about the emails,” she says. “It made those conversations easier because the marketing was already doing the heavy lifting for us.” With OBM consistently educating clients and reinforcing the salon’s expertise, stylists felt more confident recommending services and upselling retail products, strengthening their client relationships, and boosting tips, commission, and overall business revenue.
A Partnership Salon Cora Can Rely On
When asked whether she’d recommend OBM to other salons, Denise answers “Yes,” without hesitation, adding “I’m just very happy with Phorest. You guys knock it out of the park. I’m never disappointed, and even though you have thousands of other salons, I always feel like a priority.”
For Salon Cora, OBM hasn’t just driven bookings, it’s built stronger client relationships, boosted revenue, and empowered the team with expert-backed marketing that requires no extra effort. It’s also helped Denise focus more on what she does best: running a thriving salon with a loyal client base and great team.
