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SalonCentric, a premier wholesale distributor of professional beauty products in the US, partners with thousands of salons to help them grow through education, professional products, and business support.
SalonCentric Partners with Phorest to Innovate Through Shared Values
SalonCentric, a premier wholesale distributor of professional beauty products in the US, partners with thousands of salons to help them grow through education, professional products, and business support.
By partnering with Phorest, SalonCentric has been able to better support their salons with seamless technology, cutting-edge innovation, and solutions like OBM, designed to help them run more successful businesses.
The Phorest team has shown that they truly care about the salons they serve and the partners they work with. It feels like we’re working with a partner who is consistently evolving with the industry, not just keeping up with it.
Eileen Healy, VP of Business Technology Development, SalonCentric
A Partnership Built on Shared Values
For SalonCentric and Phorest, serving the needs of the salons that use them is key. When asked why SalonCentric chose Phorest as a technology partner, one defining characteristic was how closely Phorest listens- both to partners and to salons. From the very beginning, the relationship has felt collaborative, with feedback acted on- not just collected.
With shared goals and defined plans of action, the partnership between SalonCentric and Phorest is aligned with the real needs of the industry- something that both companies are passionate about providing.
Turning Feedback into Innovation
Phorest’s commitment to acting on feedback is reflected in how it evolves its platform, explained Eileen. When SalonCentric x Phorest salons responded positively to PhorestGo’s Staff Goals feature, but wanted a way to track performance at a team level, Phorest quickly introduced Team Goals- a development to PhorestGo inspired directly by what salons were asking for.
For SalonCentric, this ability to turn feedback into technological innovations reinforces the strength of the partnership. “The level of care and thoughtfulness makes a huge difference in how [Phorest is] able to support the salons we serve together. That’s the thing that makes Phorest stand apart from everyone else that we work with. It really feels like they are a partner sitting beside a salon owner, in it together to win together, as opposed to just being a software provider,” said Eileen.
A People-First Approach to Partnership
Something else that sets Phorest apart for SalonCentric are the people behind the platform. From leadership to support teams, there is a clear sense of care in how Phorest works both with partners and with the salons they collectively serve.
Listing names of the multiple Phorest team members she meets with regularly, Eileen explains, “They’re not just trying to sell software… they’re really thinking about how to make the lives of the stylists and salon owners we work with, as well as our own sales consultants, better.”
Driving Growth Through On-Behalf Marketing
A key part of the Phorest x SalonCentric partnership is helping salons grow in a way that’s both effective and scalable. Phorest’s On-Behalf Marketing Solution (OBM) plays an important role in this, delivering ready-made, expertly crafted campaigns straight to a salon’s client base. Campaigns are built by Phorest in collaboration with SalonCentric’s wide range of professional brands.
Designed to take the pressure off busy salon owners and provide sleek, professional marketing material that converts, OBM ensures consistent, high-quality marketing campaigns that drive measurable results. From increasing bookings to encouraging clients to try new services, OBM turns professional marketing into results, with Eileen noting that participating Phorest x SalonCentric salons booked up to $4000 in incremental services as a result.
Inspiring Clients and Creating New Opportunities
Beyond driving revenue, OBM is also helping salons create meaningful moments with their clients.
One salon owner shared with Eileen how a long-time client who had worn the same hairstyle for over 30 years was inspired by an OBM campaign she received to completely change her look. It’s these moments that highlight the real value of the partnership: not just in terms of growth, but in helping salons deliver experiences that build confidence and loyalty among their visitors.
Simple, Seamless, and Built for Busy Salon Owners
When asked if anything surprised her about OBM for salons, Eileen noted the ease of it. “It really is just so turnkey. You opt in, and there’s nothing else you have to do except enjoy added service bookings or more retail purchases.”
This, combined with a high-touch opt-in process and ongoing support, means salons can launch campaigns with minimal effort, making it accessible to even the busiest businesses.
A Partnership That Delivers
For SalonCentric, partnering with Phorest has meant more than adopting new technology.
It’s about working with a team that listens, innovates, and genuinely cares about the success of the salons they serve together. “They are by your side. They care about your business as much as you do… and that makes all the difference.” When asked if she’d recommend partnering with Phorest, Eileen’s answer is simple. “If you’re choosing a software partner, put Phorest at the top of your list.”